Traditional TV viewing is continuing to fall, with the greatest declines among the under-45 age groups, according to figures from Ofcom’s latest Communications Market Report.
In 2014 the average number of minutes of broadcast TV, watched on a TV set, was 220 minutes per person (aged 4 and above) per day; 11 minutes less than in 2013. The fall, of 4.9% year on year, represents the second consecutive year of decline.
The decline was seen across all ages, but was more pronounced among the under-45 age groups, with the greatest proportional drop among children aged 4-15 (-12.4%), followed by the 25-34 group (-8.8%) and 35-44s (-8.0%). Viewing among the over-65s fell the least; by 0.3%.
Televisual | The Business Magazine For The Broadcast And Production Community
Source: Televisual | NEWS & COMMENTS